NOT NORMAL

Ecommerce Growth Studio by Michaléne Theron

Ecommerce strategy, digital marketing & creative — built to work together.

I help ambitious brands grow online by combining strategy, ecommerce, digital marketing and creative production under one roof.

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LET’S WORK TOGETHER →

STRATEGY + CREATIVITY, WITHOUT THE SILOS.

Good digital marketing isn’t just about running ads. And great creative isn’t enough on its own.

I bring the two together — connecting brand, ecommerce, content, paid media and customer experience to create digital ecosystems that actually support growth.

ABOUT ME →

WHAT I DO

ECOMMERCE

Shopify · CRO · Customer Journey · Merchandising · SEO

DIGITAL MARKETING

Google Ads · Meta Ads · Email · CRM · Social

CREATIVE

Photography · Video · Content · Campaigns · Design

STRATEGY

Brand Strategy · Digital Strategy · Audits · Growth Planning

SELECTED WORK

SUN & SKIN

Ecommerce · Digital Marketing · Content · Creative

Building and optimising the digital customer journey for a UK skincare and suncare ecommerce brand.

VIEW CASE STUDY →

TERCIANY

Brand Strategy · Ecommerce · Digital Marketing · Creative

An ongoing digital partnership helping evolve a founder-led jewellery brand into a growing multi-channel ecommerce business.

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VIEW ALL WORK →

HAVE A BRAND THAT’S READY TO GROW?

Let’s make your digital presence work harder.

LET’S TALK →